Black Dog Consulting was founded on a simple idea: small local businesses deserve the same quality of marketing thinking that the Fortune 500 gets. They just need it delivered differently — in person, in plain English, with a handshake and a real relationship.
Paul Zindrick spent years in marketing at some of the biggest retail brands in the country — Target, Best Buy, Kroger. He learned how the best companies in the world think about customers, search, and brand presence. Then he took all of that and applied it to a family business.
Eastside Urgent Care was invisible online. Competitors with bigger budgets were showing up first. Paul built their digital presence from scratch — SEO, Google Business Profile, local content — and watched the phones start ringing again. That experience changed everything.
He started Black Dog Consulting because he saw how many local businesses were getting sold expensive, complicated services by agencies that didn't understand their world. Plumbers don't care about "algorithm updates." They care whether their phone rings. HVAC owners don't need a dashboard. They need to know their trucks are rolling.
Black Dog exists to be the advisor that a small local business owner actually wants — someone who shows up, tells the truth, and delivers results you can measure in booked jobs and answered calls.
"Before Black Dog, we were invisible online. Within 90 days, we were the first result when someone searched for urgent care in our area."Eastside Urgent Care Cincinnati, Ohio — Healthcare & Walk-In Clinic
We measure success the same way you do: calls, jobs booked, trucks rolling. Not clicks. Not impressions.
We'll tell you if something isn't worth doing. That's more valuable than telling you what you want to hear.
We live and work in Cincinnati and Northern Kentucky. We're not managing your account from another state.
No dashboards, no jargon, no 40-page reports. You get a straight answer about what's happening and what's next.
We don't lock you into long contracts. If we're not delivering results, you shouldn't be paying. It's that simple.
We build strategies that compound over time, not quick wins that disappear the moment you stop paying.
Our values are grounded in faith — in honesty, service, and doing right by the people who trust us with their livelihoods.
10% of our gross earnings go to charitable organizations. Growing your business helps us do more good in the community we both call home.
The unfair digital advantage.